Hannah Tomlinson

Wrangler x Leatherman


Project to design a minisite for the 2015 Wrangler x Leatherman collaboration. These two iconic American brands joined forces to offer an exclusive limited-edition package and wanted to inspire their customers to be more adventurous in their everyday lives; whether that's on their commute in the city, a weekend camping trip, or at home in the tool shed.

We created three personas ('Adventurer', 'Journeyman' and 'Worker') with specific shopping guides and tool tips for each – all enhanced with video clips to explain the unique benefits of the Wrangler TOUGHMAX™ jean and a stop-animation demonstration of the Leatherman Piranha tool.  


(collab no longer live)

Photography credits

01  Graphic Burger
02  Jay Mantri
03  Lumina (via Stocksy)