Wrangler x Leatherman
Project to design a minisite for the 2015 Wrangler x Leatherman collaboration. These two iconic American brands joined forces to offer an exclusive limited-edition package and wanted to inspire their customers to be more adventurous in their everyday lives; whether that's on their commute in the city, a weekend camping trip, or at home in the tool shed.
We created three personas ('Adventurer', 'Journeyman' and 'Worker') with specific shopping guides and tool tips for each – all enhanced with video clips to explain the unique benefits of the Wrangler TOUGHMAX™ jean and a stop-animation demonstration of the Leatherman Piranha tool.
(collab no longer live)